The Environmental Leader reports: Nearly nine in ten Americans say the words “conscious consumer” describe them well and are more likely to buy from companies that manufacture energy efficient products (90 percent), promote health and safety benefits (88 percent), support fair labor and trade practices (87 percent), and commit to environmentally friendly practices (87 percent), if products are of equal quality and price, according to the inaugural BBMG Conscious Consumer Report.
Consumer interest in green products is at an all time high. In 2007, green product purchasing was up 31 percent. When asked about future purchase behavior of products and services that are specifically “green” or environmentally friendly, 93 percent of U.S. consumers say they definitely or may purchase these products over others.
At Portovert LLC, we understand that "green" purchasing is not a fad. Now, more than ever, American consumers are looking for better, smarter, greener products. At HauteIdea.com we offer a new vision of a sustainable life: one that reflects the many ways to "go green." With the average American reading an article on "going green" every two weeks, HauteIdea.com fills the void on how to implement these ideas and live a more sustainable life with eco-fashion round-ups, expert-tested organic recipes, DIY projects, eco-luxe travel reports and more -- our articles get people excited about living a greener life.
At Portovert LLC, we support companies striving to make even small, instrumental steps. To be considered for advertising, advertisers and sponsors must demonstrate that they forward the mission of HauteIdea.com. For more information on advertising with us at HauteIdea.com, please contact us at sales@portovert.com.
